How to work Facebook ads?


More than 1.4 billion people use Facebook every single day, and many multiple times a day. It’s almost certain that your potential customers are on Facebook and using it actively to connect with their family, their friends, and their favorite brands.

Whether you’re running a brick and mortar store, an ecommerce site, an agency, or a software company, you can use Facebook for marketing your business. In this guide, I hope to cover everything you should know to put your business on Facebook, to market your business, and to measure your results.

Why Facebook Advertising?

There are more than 2.2 billion monthly active users on Facebook. Thus, some of your potential customers are definitely using it too. The only question is how to reach them effectively.

Facebook advertising offers ecommerce entrepreneurs with extensive targeting options. Notably, you can reach people not just by location (countries, states, cities and even zip codes), gender, and age, but also by interests, behaviors, life events, and many other descriptions.

In addition, you can promote pretty much any content suitable for your business using Facebook advertising tools: from text posts, photos and albums, to videos, events, offers and, of course, links to your website.

When you combine an enormous user base, incredible targeting options, and a variety of ad objectives, it becomes clear why Facebook advertising is truly a powerful tool for ecommerce entrepreneurs. We’ve broken down how Facebook advertising works below:

How Do Facebook Ads Work?

In this section of the Facebook advertising guide, you’ll learn how Facebook ads work.

Facebook’s goal is to find the most effective way to allocate the limited advertising space they have.

They achieve it by running thousands of mini auctions every second, with advertisers competing against each other for ad space. If you happen to win such an auction, you’ll be charged and your ad will be displayed to the audience you chose.

And how much does Facebook advertising cost?

Well, it depends.

Because of these auctions, your Facebook advertising costs will depend on many factors. Factors include: the country, the audience, the ad placement, and even how good your ads are.

For example, there’s much more competition in the US, so you’ll have to pay more to reach the same amount of people compared to a cheaper country, like Thailand. Even within the US, some audiences can be twice or even three times more expensive to reach – you’ll have to test it for your own business and evaluate the results. In fact, Facebook advertising involves a lot of testing. Try out what you think will work and adapt your campaigns to optimize them.

Now that you know how Facebook advertising works, let’s have a look at how to create an actual campaign.

To make the process easier, let’s break it down into three parts:

BeforeDuringAfter

1. Facebook Advertising Guide: Before

In this section of the Facebook advertising guide, you’ll learn how to set up an account.

If you haven’t created any Facebook advertising campaigns yet, you’ll have to set up your ad account in Facebook Ads Manager first.

Account Settings:

Go to the Ads Manager and select your ad account. Then, click on “Account Settings” on the top menu bar.

There, fill in your business name and address.

If you want someone else to help you manage your Facebook advertising campaigns, scroll down to the Ad Account Roles section and click “Add a Person”.

Choose which level of admin rights you want to give them, enter their full name or email address, and click confirm:

By doing this, you won’t need to share any of your personal login details with them – they’ll be able to manage your ad campaigns from their own personal profiles.

Billing:

Next, add a new payment method under the “Billing” tab in the Ads Manager:

There, click “Add Payment Method”, choose how you’d like to pay (by card or Paypal) and enter your payment details:

Once you’re happy with the account settings and billing, let’s move to researching your audience.

Thanks.